Advertising: Leatherman (2011)

In order to make the Leatherman more appealing to the youth
and young adults a print campaign was designed with the
intention to take a step aside from the generic and more seen
tool ads of today.

These designs address a lifestyle orientated group of people
who need a tool for their first apartment etc. (instead of a
complete and expensive tool box). Up till now these people do
not show a lot of interest for this tool (and tools in general)
which is why this print campaign is designed.



More designs following!

(Non-Commercial Student Project)

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