Advertising: Leatherman (2011)
In order to make the Leatherman more appealing to the youth
and young adults a print campaign was designed with the
intention to take a step aside from the generic and more seen
tool ads of today.
These designs address a lifestyle orientated group of people
who need a tool for their first apartment etc. (instead of a
complete and expensive tool box). Up till now these people do
not show a lot of interest for this tool (and tools in general)
which is why this print campaign is designed.
More designs following!
(Non-Commercial Student Project)