Exhibition Design: MUJI (2011)
Conceptualizing and designing an exhibit for an existing client as well as
designing a set of exchangeable modules that can be used within the exhibit.
The company’s corporate identity, history, and the materials being used by it
are to be considered during the creative process of creating it.
Research and Execution:
MUJI stands for quality, simplicity,good design, functionality, modesty, purity,
tradition, and innovation. The company sells almost everything one needs in
everyday life. From a tiny object like an eraser to a full-size bed.
The chrysanthemum is the national flower of Japan and the Japanese Kaiser.
Here it is being used as a stylistic element to embrace the past and the future.
MUJIs message to all customers is: „Back to our origins, into the future“
(Source: www.muji.com/message | Sep. 30th, 2012)
The petals of the flower are in a metaphorical sense being used to form the four
walls of the stand. Each wall holds up to five displays and each display serves
as an interface where one can have a look at the products MUJI offers its customers.
One can select an item of interest simply by touching the surface of the display
making it easy for the customer to feel attached to the products. In addition the
displays are able to swing aside giving the customer the opportunity to get some
free product samples as well as materials being used in the production process.
The stigma functions as an information counter where one is able to get further
information about the company, its origins, the production process, the design
ideology etc.. Beyond the individual displays, the entire exhibit is made out of
recycled material (cardboard) which makes it easier for the company to put them
back in the cycle of materials once their useful life is over.
The general theme behind the exhibit’s design is Louis Sullivan´s quote „Less is More“
which is also a criterion in MUJI’s design philosophy.
Here are a couple of 3D renderings of the basic model (without any texture).
The modeling of the stand as well as the lighting composition was done by NG.
The figures were created by Nick Campbell.
There´s only one way for the visitor to enter the stand, giving him/her the time and the oportunity to get a closer look at the touch displays. The touch displays give detailed information about MUJI, its strategy and design ideology, as well as its products.
Once the visitor gets to the center of the stand, he/she is then able to get further information that can be taken away. The MUJI book gives a general view about the company and the catalogue portraits MUJI´s current products. Visitors can also pin their ideas for a better future to the wall in the back which makes them a part of MUJI´s thinking process.
This is the way the MUJI stand looks like once it is being built and put up on display.
Browse through MUJI´s product line and history using the touch displays mounted to the walls.
Get the latest news about MUJI at the counter or leave personal design ideas for possible future MUJI products on the wall.
(Non-Commercial Student Project)